Maximise potential whilst minimising risk -  Whether you are new to Export, or have experience there are plenty of opportunities to optimize your approach. There are 8 key points that you might want to think through – click on each one to take the Savvy Challenge.

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Why Export?

Why Export? – Your Rationale and Strategic Aims

  • Are you making the most of the Export opportunity?
  • Aside of “Grow Your Business” and “More Customers / Opportunity” can you think of at least ten other reasons as to why you want to trade overseas?
  • See some reasons as to why these experienced exporters trade overseas

Want to think this through? – Click Here

With What? – Your International Offer

With What? – Your International Offer

  • Is your international offer as attractive as it could be?
  • Have you clearly identified your international customers and got an understanding of what are they really buying?
  • Do you understand why someone over 4,000 miles away is going to have the confidence to buy something from you?
  • Have you adapted your product or service to best effect for your international markets?
  • Are you effectively communicating your offer to international customers?
  • Do you have an international pricing policy?

Want to think this through? – Click Here

Where? – The Most Lucrative Markets

Where? – The Most Lucrative Markets

  • Are you wasting time or opportunity by trading in the poor markets?
  • Do you have a system for choosing markets (even if they are a gut feeling)
  • Is your method of choosing markets “a bit of a lottery”?
  • Do you know what characteristics make up your perfect marketplace?
  • How much meaningful research have you really done?
  • How many markets can you manage effectively?

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What With? – Resourcing Your International Business.

What With? – Resourcing Your International Business.

  • Is your business going to “run out of steam” before it reaches its potential?
  • Is your international business model truly scalable?
  • Is your international business model truly sustainable?
  • If a limitation of resources in the future might prevent growth do you have a plan to overcome that?

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How? – The Most Effective Route To Market

How? – The Most Effective Route To Market

  • Do you enjoy trading overseas with your current model?
  • Does your current business model provide a satisfactory sales platform?
  • Does your current business model provide satisfactory customer support?
  • Does your current business model deliver satisfactory profits?
  • Is your current business model scalable given your present circumstances?  Will it enable you to meet your aspirations as you grow?

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With Who? – Selecting and Managing Suitable Partners (Agents / Distributors/JV Partners etc).

With Who? – Selecting and Managing Suitable Partners (Agents / Distributors/JV Partners etc).

  • Are your overseas Partners giving you appropriate value?
  • Do you know what your ideal partner looks like?

Want to think this through? – Click Here

Making A Profit – Ensuring That The Business Makes Money

Making A Profit – Ensuring That The Business Makes Money

  • Do you have a financial plan for your international business?
  • Is your pricing suitable?
  • Are you controlling costs effectively?
  • Are there any exceptional costs that are eroding your profits?

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Managing Risks – Safeguarding The Business

Managing Risks – Safeguarding The Business

  • Is your international business suitably protected from a legal standpoint?.
  • Do you have simple strategies in place for minimising financial risks?
  • Have you optimised your logistics approach?
  • Have you got sufficient and appropriate insurance cover?

Want to think this through? – Click Here