- Recognise the overseas markets that have the most potential for your business.
- Understand the factors that make an overseas market easy or difficult to enter.
- Consider where to put your resources.
A critical decision for any exporter is where to trade – which markets will give the best return against effort and resources applied?
Reasons for market selection can often be quite arbitrary – a gut feeling, or a chance conversation with a colleague, or a holiday resulting in the thought that “there may be opportunity for us here”.
However, if you think about it, the selection of a market is too important to be made on a whim. There is nothing wrong with “gut feelings’, but they should be qualified.
This module helps you to understand what a great marketplace looks like and puts a process in place that helps you to get the best returns for your efforts.