- What areas do you need to research?.
- How do you go about it?.
- Where can you find the information that you need to make informed decisions?.
You may have developed your UK business successfully based on your own understanding of your market. However, making assumptions about overseas markets can be risky and export advisors report that the number one pitfall for new exporters is not doing enough research.
This module will help you to structure your approach to market and build a “roadmap” of your priorities. Inform your thinking by checking out some of the research website links.