Access Markets - Step 1:
You will find it useful to complete ‘Resource Your Opportunity’ before looking at this Key Decision.
Consider your challenges and options you have for reaching your target market
Your company probably can’t provide everything from the UK e.g. sales, support or fulfilment. Other barriers to growth may be looming - your stockholding capability, or having enough skilled personnel close to the customer. Different international business models can provide different levels of resource for your business.
Make it happen!
The module 'Your Route to Market' will help you consider what resources that you can provide from within your business, and what would be better delivered in territory, including what you will need from a third party to overcome the barriers to growth you identify. The analysis will help you identify your best option.