Shape Your Overseas Offer - Answer the question 'What?'
Understand the fundamentals of your competitive edge ..........and why you might have something overseas markets find of special value
Understand the value. Get back to the basics of what makes you special to your existing customers. Why do they really buy from you? Be very clear about this and you are in good shape to begin developing your strategy.
Make it Happen!
The module ‘Communicating Your Offer’ will get your thinking going. Record your conclusions at the end. Ask other colleagues to add their thoughts. This is productive thinking for your whole business approach. Clear thinking and communication of your offer is one of the keys to growth.