Language, Culture and Your Marketing and Communications
An invaluable short course for new exporters and those wishing to ‘healthcheck’ current approaches.
Use the understanding you build up to optimise business performance and build and maintain competitive edge in overseas markets.
You will get the best results from your overseas sales by understanding the impact of language and culture on all aspects of your sales, marketing and business communications.
- Will you need to adapt your proposition? Can you achieve better prices overseas?
- How easily will overseas visitors find your website? And how appropriate is it for them?
- How will you manage other aspects of your business communication?
- What is your best approach to building productive relationships overseas?