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Export Business Fundamentals
Why Export? How to create a sound rationale for your export business
The Road Ahead. How to organise your ‘export journey’
Communicating Your Offer. How to shape your product or service for an overseas market
Your Ideal Market. How to choose the right market for your business
Simple Desk Research. How to find low-cost information to support your decision-making
Setting an Objective. How to make sure your exporting effort is focused
Your Resources. How to analyse your resource requirements
Resourcing Growth. How to build your resource platform
Your Route to Market. How to create the export business model that is right for you
Protecting Your IP. How to protect your intellectual property overseas
Organising Your Ideas. How to plan your export success.
Making a Profit. How to make sure your overseas business is truly worthwhile
Language, Culture and International Business
Language, Culture and your Business Proposition. How to adapt your product or service for overseas markets
Language, Culture and Your Marketing and Communications. How to adapt your website and other communication for overseas markets
Language, Culture - Building Trust and Relationships. How to build successful relationships with overseas customers and partners
Logistical Considerations
Introduction to Logistical Considerations
Suitability. How to choose the right kind of provider
Managing Security. How to keep your goods safe
Managing Costs. How to get best value
Managing Responsibilities. How to make sure it is clear who will pay for what
Managing Administration. How to keep it simple
Digital Logistics. Considerations for digital businesses
Providing a Service - People. Considerations for service businesses